Social Media Marketing

Certificate program revision effective September 2, 2013.

To successfully complete the program, students must complete five (5) required courses and then the Capstone.

Benefits of this certificate:

• Develop a brand for your business or organization
• Improve customer service
• Increase lead generation

Two (2) Required Classes

• Social Media Marketing
• Social Media Marketing Capstone

Then choose any four (4) courses below:
• Pinterest, Tumblr, and Meetup Marketing
• Email Marketing
• Blog Marketing
• Facebook, Twitter and LinkedIn Marketing
• YouTube Marketing
• Mobile Marketing
• Webpage and Affiliate Marketing

• Friday Night Class Series
• Capstone is now required course

Friday Night Class Series - Most of our classes have been moved to Friday nights! Please join us for an opportunity to grow your network. Put behind the work week to mingle, chat, laugh and listen to amazing stories while learning about the exciting opportunities of social media marketing. The Social Media Friday night classes are great opportunities for anyone interested in the world of social media marketing, whether you’re just starting out a local business or you’re helping another business grow as an aspiring consultant. Use these classes to showcase your services and forge channels of communication with other entrepreneurs that you may never have met otherwise. Nothing kicks off a social like food, so coffee and snacks will be provided on the first meeting day of each class. Some classes will even have offsite exercises in the local Arlington area.

Capstone is now required course. Students who apply for certificate program prior to January 22, 2013 will be grandfathered into last program.

Close

Benefits of this certificate:

• Develop a brand for your business or organization
• Improve customer service
• Increase lead generation

Businesses and organizations are seeking effective marketing strategies that offer low cost options to compete in an increasingly competitive environment. Social media marketing offers the solution you need to assist in creating a brand, increasing market share, improve sales, gain new customers and grow your presence on the web. Learn to create an effective Facebook, LinkedIn and Twitter marketing plan, write and publish blogs that are designed to increase business, develop an e-mail marketing strategy that will inspire customers and avoid common pitfalls. Learn techniques to showcase your business using video. Courses can be taken individually for individuals not intending to achieve the overall program certificate.

Did you know that social media associates are one of the top ten jobs rated by Forbes' Top 10 Best Freelance Jobs list? They are responsible for managing, updating, and publishing all social media platforms. The work includes creating and implementing online, social, and mobile strategies. Associates write engaging copy for social media channels which goes beyond just Facebook, LinkedIn, and Twitter since social media has expanded to Google+, Pinterest, Instagram, Tumblr, and more!

Estimated Earnings: $20 to $25 an hour

Our fast track certificate program not only teaches students how to use these tools proficiently, they will also learn how to successfully meet client goals whether it is increasing traffic or increasing conversions for various marketing campaigns. Students registered with the Social Media Marketing Certificate program will have an opportunity to gain practical experience by actually completing a project for actual local businesses in need of social media assistance. This completed project will be added to students' resumes and the businesses will agree to act as references upon successful completion of the capstone.

Certificate Requirements

Two Required Courses:

• Social Media Marketing Certificate Program
• Social Media Marketing Capstone (usually taken near end of program)

And completion of five (5) of the below:

• Social Media Marketing (highly recommended to be first class)
• Pinterest, Google+, and Meetup (formerly Pinterest, Tumblr, and Meetup Marketing)
• Email Marketing
• Blog Marketing (now includes Tumblr and Instagram)
• Webpage and Affiliate Blog Marketing
• Facebook, Twitter and LinkedIn Marketing
• Mobile Marketing
• YouTube Marketing featuring Kelli in the Raw

Upon completion of the required courses and five electives, students must notify the Continuing Education office. After verifying the student's completion status, a certificate will be mailed to the student's address on record.