Are you a writer working in the business world? Or a marketing professional responsible for obtaining great marketing copy?
Maybe you're just interested in a writing or marketing career.
Whatever your background, this fun, introductory course will teach you to write or identify copy that achieves business and marketing goals. Improve your work, your knowledge, your company's image, and your chances of getting hired, promoted or applauded!
Using clear explanations, real-life examples, and an animated style, the course solidifies the relationship between business, marketing principles, and written communications. You will learn how business and marketing objectives affect writing choices. You'll get practical writing instruction in grammar, clarity, structure and more. You'll understand issues unique to this discipline, such as buzzwords, working with a team, and marketing ethics. This course will help you understand the power of writing - and use it to present a solid, cohesive message to your target audience.
To register and get more information you will be directed to our online provider Ed2Go
The University of Texas at Arlington in partnership with Ed2Go offers a wide verity of self-paced online certificate courses.
To get a complete list of courses please visit our website at:
https://careertraining.ed2go.com/uta/
