Introduction to Traffic Safety Culture

This workshop introduces growing positive traffic safety culture to significantly improve road safety in America. Participants will leave the training with a better understanding of the elements that shape traffic safety culture, how those factors interact to affect behaviors related to traffic safety, strategies that can be implemented to improve traffic safety culture among various groups, and ideas about how they can leverage their role (and the role of others) in growing a positive traffic safety culture. The workshop's goal is to provide a high-level overview of traffic safety culture and strategies to foster improved traffic safety culture.

Agenda
• Lesson 1 - Traffic Crashes: Prevalence, Trends and Costs
• Lesson 2 - Human Behavior and Beliefs
• Lesson 3 - Traffic Safety Culture