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In the Paid Search Professional with OMCP® Certification program, you’ll gain a comprehensive overview of online marketing, and develop a solid understanding of not only how each discipline works, but how the disciplines relate to each other. You will also receive a comprehensive Pay Per Click (PPC) and Conversion Optimization training. The program incorporates the latest trends and tips in Display Advertising and includes a specialized training in paid social media advertising in which you’ll explore the advertising opportunities of Facebook, YouTube, and other top social media channels. Students in the program also have access to live monthly workshops (webinars) conducted by their instructors. Six (6) to eight (8) Workshops are offered each month that cover a variety of relevant online marketing topics.
Students will be eligible for Online Marketing Certified Professional (OMCP®) certification upon successful completion of the program.