Risk Communication

SH 750
Risk Communication

This course discusses crisis and emergency risk communication theory and techniques. Participants will learn the fundamentals of effective risk communication and take the required steps toward developing and carrying out an effective risk communication plan. Several strategies are suggested to achieve risk communication objectives such as improving public knowledge about risks and risk management, encouraging risk reduction behavior, understanding public values and concerns, and increasing trust and credibility. Approaches considered will cover aspects of communicating effectively in high-stress, low-trust, emotionally-charged and/or controversial situations and the importance of proper dialogue among individuals, communities, and organizations responsible for and/or affected by environmental and other health hazards.

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